This memo is with regard to the current problem as to the proposed shift in marketing strategy for company products. As you have all been made aware, a recommendation was recently submitted to the Vice President for Marketing with the suggestion being to establish a direct-marketing system for the company in order to increase sales and productivity levels.Furthermore, the rationale behind this line of thinking was that a direct marketing model would better improve the companyâ€™s capability to reach out to customers directly, and being able to address their needs and wants quickly and efficiently. This however, is now being contested by some of the major retailer clients in our distribution network, especially since it is their perception that this will essentially lessen their own sales and marketing initiatives.Not only will it mean reduced orders and client patronizing on their end, it will also effectively deprive them of profits and financial sustainability. It becomes therefore the position of this memo that a compromise must be arrived at, since the needs of both parties in this scenario must be taken into careful account. The new recommendation then is as follows: the establishment of a modified direct marketing system similar in nature to the model currently in use by Hewlett-Packard Corp.Instead of accepting orders on the company site and depriving retailers of their major function, decentralization to a certain degree will be done by forwarding all orders or requests on the site to the retailer systems for processing. While this model reduces outright profits on the part of the company, as opposed to the original direct marketing one, it would still retain the favor of the retailers in our distribution network, which basically amount to roughly 60% of all sales operations. This is believed to be the best option for the company to take given the current circumstances.
Justice, Ethics and Law - critical evaluation of one of the three topics below - Essay Example
They insist that the idea of all people possessing certain rights by virtue of their humanity, even in the absence of legislation, is baseless and only loose talk.2
The ambiguity regarding the credibility of human rights dates back to the 18th century shortly after US Declaration of Independence in 1776, and thirteen years ahead, the French declaration of â€˜the rights of manâ€™. The US Declaration stated that every man is â€˜endowed by their Creator with certain inalienable rightsâ€™ while the French Declaration asserted â€˜men are born and remain free and equal in rightsâ€™. Not long afterwards, Jeremy Bentham, in his writings between 1791 and 1792,3 differed with the concept of human rights and called for its dismissal. Bentham claimed that the idea of human rights was borrowed from the Americans and was not practical. Even today, there is still widespread disagreement on issues relating to human rights. Most critics maintain that human rights lack coherence, cogency and legitimacy while some still point out grey areas such as social and economic rights.4
Amartya Sen5 proposes several guidelines for the elements of a human rights theory that adequately address the issue of legitimacy of human rights. I will consider these six guidelines as conclusions to arguments which he bases on one or more premises explained under each subheading. The paper will analyse each of these conclusions and their supporting premises and critically assess their legitimacy and any alternative suggestions.
Sen claims that human rights are primarily ethical demands rather than legal commands.6 He makes this conclusion based on two premises. First, even though human rights have often resulted in legislation, it is considered a further fact, as opposed to a characteristic of human rights. Second, Sen states that human rights are agreements on certain ethical affirmations and the
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